Strategy · Technology · AI

From the first click to the Pix in your account.

Strategy, content and technology for companies that can’t afford downtime. Juliana handles strategy, projects and how your brand shows up; João Vítor handles traffic, payments and AI. Four years with the same client roster.

Ask the urutau (the Common Potoo, a Brazilian bird) how we can help. It answers right away.

Hi! I’m the urutau.Tell me what you’re up against.
Top 5 Mercado PagoPlatinum Partner
Google GeminiCertified
SZ Chat PartnerFortics
Our own AIOn our server; your data never leaves it
Who we work for

For companies where one mistake costs a customer

We serve memorial parks, currency exchange houses and e-commerce businesses. In these businesses the customer arrives at a delicate moment, and there is no second chance.

Memorial parks

24/7 payment portal, omnichannel support and on-call coverage

Billing, duplicate invoices and WhatsApp support live at any hour, with an on-call rotation and a report on what each conversation costs.

If it fails: a grieving family goes unanswered when they need you.

Currency exchange houses

A chatbot that quotes rates from real data

The chatbot checks the day’s rate before it answers, and hands the conversation to a person when the case calls for it.

If it fails: the customer gets the wrong number and loses money.

E-commerce

Checkout and fraud rules that get it right

Payments through Mercado Pago and fraud rules that stop the scam and let real buyers through.

If it gets it wrong: a legitimate customer is blocked and never comes back.

In numbers

Numbers from our operation

Every number has a published source. Hover to see where it comes from.

500K+legacy records migrated with no data lost
82Ksupport interactions from 15 years of history feeding a client’s chatbot
260problems solved and documented as standard procedure
45→8minproduction deploy time after we standardized the process

Source: article on our blog.

Services

Strategy and technology on the same team

The person planning your communication sits next to the person setting up the ad and the payment. Nothing gets lost between one agency and another.

Strategy and projects

A read on your business, a plan with clear targets, and hands-on management of every project through delivery, with one owner you know by name.

Planning · Project management

Content and social media

Editorial calendar, posts, blog articles and design that follow your brand identity and speak to the people who buy.

Instagram · Blog · Design

Paid traffic

Google Ads to bring in leads and Meta Ads to make the brand known, tuned every week and reported every month.

Google Ads · Meta Ads · LinkedIn Ads

Payments

Checkout, recurring billing, Pix and bank slips wired into your site or system, with the money reconciled.

Mercado Pago · WooCommerce

WhatsApp support

Support platform, chatbot, bulk messaging and team scheduling, set up and looked after by us.

SZ Chat · Fortics

Measurement and attribution

You find out which campaign brought the conversation that turned into a sale, with LGPD consent in order.

GTM · GA4 · Meta CAPI · Consent Mode

Websites and systems

Fast WordPress sites, landing pages built for ads, and systems made for how you actually operate.

WordPress FSE · Docker · VPS

Our own AI and automation

Assistants that know your business and run on our server. You don’t pay per query and your data stays with us.

Ollama · n8n · RAG

Tools and technologies we use every day

Marketing and data

  • Google Ads
  • Meta Ads
  • Instagram
  • WhatsApp
  • GA4
  • Tag Manager

Stores and payments

  • Mercado Pago
  • Nuvemshop
  • WooCommerce
  • WordPress

Code and infrastructure

  • Python
  • TypeScript
  • Next.js
  • React
  • Node.js
  • FastAPI
  • PostgreSQL
  • Prisma
  • Redis
  • Docker
  • Cloudflare
  • Playwright

AI and automation

  • Claude
  • Gemini
  • Ollama
  • n8n
How we work

Data first, solution second

Diagnosis

We go through your numbers to find where the money is leaking before we propose anything.

Implementation

We ship what we agreed on, building on what already works in your company.

Optimization

Every week we review the numbers, cut what doesn’t pay off and double down on what does.

Weekly sprint covering every clientWhoever built it doesn’t check it, whoever checked it doesn’t approve itRetrospective every Friday
Who’s behind it

You talk straight to the people doing the work

We’re two partners with clearly split roles. Every client gets both of us close by.

Juliana Estevam
Strategy & content

Juliana Estevam

CEO & Founder

International relations specialist with a postgraduate degree in Economic Engineering. At Evolutiva, she sets each client’s strategy, runs projects from start to finish and looks after everything your brand shows the public. She also owns partnerships and contracts.

At Evolutiva, she handles
StrategyProject managementContentSocial mediaDesignPartnerships
  • 1st sister-city pactbetween a Brazilian city and one in Luxembourg: she was part of the official delegation that signed the João Monlevade–Esch-sur-Alzette agreement, as project coordinator at Acimon
  • 4 yearswith the same client roster, since Evolutiva was founded
João Vítor Carvalho
Technology & performance

João Vítor Carvalho

Co-Founder & CTO

Solutions architect in automation, payments and data. He handles the technology behind every client: builds the campaigns, integrates the payments, writes the code and ships it.

At Evolutiva, he handles
Paid trafficPaymentsIntegrationsInfrastructureAIData
  • In-house portalfor a memorial park’s online payments, with Pix and boleto reconciled, built and run by him
  • +235%in payments per day after a WhatsApp campaign to the client base
  • 500K+records from a legacy system migrated without losing a single one
Frequently asked questions

Before we talk

How long until I see results?

It depends on the channel and the budget. Paid traffic can produce results in days. SEO and branding take 3 to 6 months to mature.

Do I need a new website to hire you?

No. We work with your current setup and suggest improvements step by step, starting with what pays off the most.

Which ad platforms do you manage?

Google Ads (Search, Shopping, PMax, Display, YouTube, Demand Gen), Meta Ads (Facebook and Instagram) and LinkedIn Ads.

How does your AI work?

The model runs on our own infrastructure, not on a third-party API. The data you send never leaves our environment.

Tell the urutau what you’re up against

It answers right away and, if it makes sense, pulls one of us in. No strings attached.