Google Ads and Meta Ads management that brings in real leads
We manage Google Ads and Meta Ads campaigns for companies that sell through contact: a quote, a visit, a proposal, a WhatsApp conversation. The work starts with measurement, not with the ad. If you can’t count the lead, you can’t optimize it.
Google Ads campaign management tied to what happens after the click
We are two partners and we handle the whole account: campaign, page, measurement and the team that receives the lead.
Search campaign structure
Campaigns split by intent, keywords by match type, a negative list reviewed often. The goal is to show up for people already looking for what you sell — and get out of the places that only burn budget.
Meta Ads for businesses
When demand isn’t being searched for, we have to create it. Audiences built from your own customer base, creatives tested by cycle, and forms or WhatsApp as the destination, depending on what your team can handle.
Landing page for Google Ads
We build the page on your WordPress, with one offer per campaign and a short form. If your site already converts well, we use the site and save your money.
Measurement that matches reality
GTM, GA4, Meta’s Conversions API, Consent Mode v2 and LGPD (Brazil’s data protection law) set up by us. Conversions imported into Google Ads, so the platform optimizes for the lead and not for the click.
The lead lands with the right team
We are SZ Chat (Fortics) partners. We build the chatbot flow, broadcasts with Meta-approved templates and the agents’ shift schedule — so the lead gets answered, not filed away.
Reporting that connects budget and conversations
A monthly report that puts paid traffic spend next to the cost per conversation in your support channel. That’s how we discuss budget with you: by cost per lead and, when it can be measured, by sale — not by impression.
Payment and system integration
When the campaign ends in a payment, we take care of the whole path. We are Top 5 Mercado Pago · Platinum Partner and we run a payment portal and integrations in production.
Accounts where mistakes are expensive
The same client portfolio for four years: memorial parks, e-commerce and currency exchange. Long sales cycle, high ticket, costly mistakes. That’s the kind of account we know.
Work already running
Diagnosis, implementation, weekly optimization
1. Diagnosis with data
We look at the account, the measurement and the support channel before touching budget. Almost always the first problem isn’t the ad: it’s the conversion that was never measured properly.
2. Implementation
We fix the measurement, build the campaign structure and the landing page. Our internal rule: whoever built it doesn’t check it, whoever checked it doesn’t approve it.
3. Weekly optimization
A weekly sprint covering search terms, negatives, creative and bids. You get what changed, what we learned and the next step — in plain English, no indecipherable dashboard.
What business owners usually ask
What’s the difference between getting a click and getting a qualified lead?
A click is someone who landed on the site. A qualified lead is someone who asked to be contacted and has the problem you solve. The difference shows up in the setup: if Google Ads only receives the visit signal, it buys cheap visits. When it receives the lead signal — and, where possible, the sale signal — it starts looking for people similar to those who already bought.
How do you measure cost per lead and cost per sale?
Cost per lead comes from spend divided by the conversions measured in GTM and GA4 and imported into Google Ads and Meta. Cost per sale requires the next step: knowing which leads closed. That comes from your CRM, your support channel or your billing system, and that’s where our integration work comes in. Without that loop, any sales figure would be a guess.
Google Ads or Meta Ads: which one should my business use?
It depends on whether the demand exists or not. If people already search for your service on Google, search is usually the more predictable starting point. If nobody searches, or if the decision comes out of a memory, Meta Ads for businesses tends to work better for creating demand. We often use both, with different roles.
Do I need my own landing page or can I use the site?
If your site already has a page focused on the service, with a visible form and fast loading, we start there. Your own landing page makes sense when the offer is specific, the site has a lot of drop-off or you want to test messages in parallel. We build it on WordPress and measure both routes before deciding.
What do you need to get started (access, budget, goals)?
Administrator access to Google Ads, Meta Business, GA4, GTM and the site. A monthly budget large enough to accumulate data on the keywords that matter. And a goal written as a number from your business: how many leads per month, what cost per lead is acceptable, how many your team can handle. Without that last part, we’re optimizing in the dark.
Tell the urutau about your challenge
It answers right away and, if needed, brings in one of us. No strings attached.